Inverted Pyramid Story

Paperless Receipts-Inverted Pyramid Story
November 8, 2012
75
Fitzpatrick

Sustainability through Paperless Receipts

According to USA Today, many stores and banks are now offering to email shopper receipts to their customers, rather than handing them a printed copy.

         Apple, Wells Fargo and Macy’s offer E-receipts saying that they save paper, time and allow retailers to market directly to customers.

         Rick Kilmer of the company FLOR, which sells carpet squares, says that paperless receipts have become a, “no-brainer,” for shoppers since sustainability is a large part of our culture.